Shaping a Healthy Tomorrow:
The road to value-based

30 May 2024, Divani Caravel Hotel (ΜΑΚΕΔΟΝΙΑ)

With the participation of 45 distinguished Greek and foreign speakers and more than 350 participants, including health professionals, researchers, academics, policy makers, industry representatives, Health insurance agencies representatives and patients, one of the largest health policy conferences in our country, the 14th conference on The Future of Healthcare in Greece, organized by Health Daily and BOUSSIAS EVENTS, was concluded successfully. The conference, under the special theme “Shaping a Healthy Tomorrow: The road to value – based Healthcare”, took place on May 30, 2024 in Athens at the DIVANI CARAVEL Ηotel.

This year’s conference focused its proceedings on a transformative journey, where the quality of care takes precedence over mere quantity and towards the adoption of a value-based healthcare approach and the ability of our healthcare system to deliver meaningful and sustainable value to individuals and society across the entire spectrum of the health sector: starting with hospitals, analyzing the parameters that make value crucial to pharmaceutical policy, in the procurement of medical technologies and finally in health insurance in order to shape a healthier tomorrow.

The conference was held under the auspices of the Greek Ministry of Health, The Hellenic Association of Insurance Companies (HAIC), Panhellenic Pharmaceutical Industry Union (PEF), the University of West Attica, the National Agency for Quality Assurance in Health (ODIPY S.A,) PhRMA Innovation Forum (PIF), the Association of Health – Research & Biotechnology Industry (SEIV) and SEV -Hellenic Federation of Enterprises.

“GOLD SPONSOR” of the conference was Medtronic, “SPONSORS” were the companies: Affidea, EIZO, HealThink, IQVIA, KALTEQ, MSD , WINGS ICT Solutions, and  “SUPPORTER” was Philips.


During the last 13 years, the conference has hosted 160 distinguished international speakers representing:

♦ World Health Organization ♦ World Bank ♦ European Commission ♦ OECD ♦ European Patients Forum ♦ United Nations High Commissioner ♦ EUCOPE ♦ EFPIA ♦ European Medicines Agency ♦ London School of Economics ♦ University of Cambridge ♦ City University ♦ SDA Bocconi School of Management ♦ University of Connecticut ♦ University College-London ♦ NOVA University of Lisbon

Every year the Conference is attended by 500 delegates, whereas the past 13 years it has attracted approx. 6.500 live viewers via our live-streaming service and the conference videos reached 55.000 views.




live viewers


video views

Why Value-Based Healthcare?

Value-based healthcare is more than a concept; it’s a philosophy that asserts that true success in healthcare is measured not just by the volume of services rendered but by the positive impact on the lives of those we serve. It’s a paradigm that shifts the focus from a system fixated on illness to one that proactively promotes health and well-being.

The road to value-based healthcare is not just a route; it’s a commitment to reshape the very fabric of our healthcare systems. It signifies a departure from traditional models, shifting the paradigm from reactive care to proactive health management. Value-based healthcare emphasizes outcomes, patient experiences, and the efficient use of resources.

Scope of the Conference:

The Conference, one of the biggest annual events on healthcare policies in Greece, organized this year under the special theme “Shaping a Health Tomorrow: The road to value – based Healthcare” will focus its proceedings on the adoption of a value-based healthcare approach and our ability to deliver meaningful and sustainable value to individuals and communities shaping a healthier tomorrow.

The conference aims to highlight what a possible healthier future might mean for the various interest groups involved, and which questions policymakers will respectively have to face. The next decade will see considerable transformation in how health systems are designed, propelled by opportunities such as digital health, growing consumerism, and mounting financial constraints. The Covid-19 pandemic has also necessitated and accelerated significant transformations.

Having recognized the links between health and wellbeing, social stability and economic performance, governments must restructure traditional ministerial departments to be better at handling the interconnectedness of factors which determine health. To this end, decision-makers, experts, and community members from the public and private sector, civil society, and academia will come together to envision how we can build a Healthy Tomorrow where healthcare is not just a service but a value-driven collaboration, where healthier and more resilient societies emerge as the true markers of success.


Organizing Committee


  • Nikos Maniadakis, Professor of Health Services Evaluation, Management and Policy, Department of Public Health Policy, University of West Attica


  • Vasilis Balanis, Chief Executive Officer at National Agency for Quality Assurance in Health (ODIPY S.A.)
  • Nikos Dedes, Secretary, Greek Patients’ Association (GPA), President of the Association of people living with HIV/AIDS “Positive Voice”
  • Giorgos Kapetanakis, Chairman of the Board of Directors of the Hellenic Cancer Federation – ELLOK, President of the Pieria Cancer Patients Association
  • Nelly Kapsi, Editor in Chief, HealthDaily
  • Antonis Karokis, External Affairs Director, MSD
  • Athanassios Lopatatzidis, MSc, PhD, FRSS Group Commercial Executive Director Affidea
  • Dimitrios Nikas, President of the Association of Enterprises of Medical & Biotechnological Products (SEIV), Country Managing Director Medtronic
  • Natalia Toubanaki, Head of Health BU, Boussias Events


Conference Highlights:

Keynote Address: To set the stage, our distinguished keynote speakers, leaders in healthcare transformation, will enlighten us on the global landscape of value-based healthcare and its implications for Greece. Moreover, local experts, will delve into comprehensive discussions on the current state of healthcare and the intricate landscape that paves the way for value-based approaches.

Navigating Change: Engage in enlightening panel discussions where experts and thought leaders will explore the intricacies of implementing and navigating change within healthcare systems.

Patient-Centered Care: Delve into sessions that emphasize the essence of patient-centered care, understanding that true value is derived when healthcare aligns with the needs and expectations of those it serves.

Technological Innovations: Examine the role of technological advancements and innovative solutions in catalyzing the transition to a value-based healthcare ecosystem. Explore the role of cutting-edge technologies, data analytics, and digital health solutions in driving value across the healthcare continuum.

Policy and Governance: Understand the crucial role of policy frameworks and governance structures in facilitating the transition to value-based healthcare, ensuring alignment with the unique needs of Greece.

Collaboration and Networking: Foster collaboration among stakeholders, recognizing that the road to value-based healthcare requires collective effort, shared insights, and partnerships.

Our Shared Vision:

Together, we hold the key to unlocking a future where healthcare is not just a service but a value-driven collaboration, where healthier and more resilient societies emerge as the true markers of success.

Our shared vision extends to the hospitals, clinics, and communities across Greece. It extends to a future where healthcare is not just a service but a partnership, where health outcomes matter more than the sheer volume of interventions.

Join us in navigating the road to value-based healthcare, paving the way for a healthier, more resilient, and compassionate future for the people of Greece!

Main Sessions of the Conference will focus on:

  1. Transforming Hospitals for Value-Based Care
  2. Balancing Innovation, Affordability, and Access in Medicinal Products
  3. Value-based Procurement of Medical Technologies
  4. Insurance in the Era of Value-Based

Who should Attend?

  • Members of the Greek Parliament
  • Senior government officials
  • Representatives of healthcare institutions
  • Public and private health services providers
  • Financial and corporate organizations
  • Senior executives from health and pharma industries
  • Health economists
  • Health Policy experts
  • Doctors
  • Patient advocates & patient group representatives
  • Academics
  • Researchers
  • Journalists


Statements of Key Leads

Gold Sponsor

Medtronic plc. based in Dublin, Ireland, is among the world’s leading medical technology services and solutions companies – alleviating pain, restoring health and extending the lives of millions of people worldwide. Medtronic employs more than 90K people worldwide, providing services to doctors, hospitals and patients in more than 160 countries.

The main areas in which Medtronic operates are cardiovascular, diabetes, the least invasive treatments (kidney care, respiratory solutions, gastrointestinal, surgical innovations), rehabilitation therapies, but also other services and solutions.

Medtronic has been active in Greece since 1997 with now more than 160 employees in Athens & Thessaloniki.

Today, Medtronic Hellas is a pivotal company in the Greek health care industry and a leader in the transformation of health care delivery through unique innovative therapies.


Affidea is the largest provider of Primary Health Care services in Europe with activity in 15 countries. In Greece Affidea started its operation in 2005 with the aim to provide high quality health services to everyone. Affidea centers are certified according to the international standard ISO 9001 and the biopathological laboratories are accredited by the National Accreditation System (ESS) according to ISO 15189. Today Affidea operates via a nationwide network of diagnostic centers with premium medical standards, state-of-the-art equipment and highly trained medical staff doctors.

EIZO, a visual technology company, offers complete imaging solutions, including monitors, video capture, processing, distribution, and other advanced integrated technologies. EIZO supports the healthcare industry, integrating hardware and software technologies, to enhance optimal patient care, with applications in operating rooms, diagnostics, clinical review, breast imaging, dentistry and pathology.¦_Ε_Ζ_Α_Ο_Δ_¦_Γ-1.png

Inspired by the synthesis of key-words Health, IT and Think, HealThink was founded to provide high-class market access, health technology assessment (HTA) and R&D services. Based on a long experience on Medical/Scientific Coordination of HTA, digital health and RWD projects, a multidisciplinary team of professionals with diverse scientific background has been created, able to respond to highly demanding projects.

IQVIA (NYSE:IQV) is a leading global provider of information, innovative technology solutions and contract research services dedicated to using analytics and science to help healthcare stakeholders find better solutions for their patients. Solutions are powered by the IQVIA CORE™, which combines big data, advanced technology, analytics and extensive industry knowledge. Formed through the merger of IMS Health and Quintiles, IQVIA has approximately 70,000 employees worldwide.

KALTEQ S.A. owns 20 years of experience in the medical technology industry.

Our portfolio includes medical products for General Surgery, Neurosurgery, Orthopedic Surgery, Cardiac Surgery, Interventional Cardiology, Neuroradiology, Trauma & Wound Management and Pain Management.

KALTEQ SA has main offices in Athens and branches in Thessaloniki, Heraklion, Patras, Nicosia and is also active in the countries of Southeastern Europe and the Balkans.

At MSD, known as Merck & Co in the United States and Canada, we use the power of leading-edge science to save and improve lives around the world. Since 2010, MSD has been steadfastly pursuing its vision in Greece by offering treatments in the fields of oncology, vaccines, infectious diseases, diabetes, and cardiology that cover the needs across lifespan.

Η WINGS εκμεταλλεύεται προηγμένες τεχνολογίες για την παροχή ψηφιακών λύσεων που αφορούν την ποιότητα του Αέρα και την προστασία του Φυσικού Περιβάλλοντος (AIRWINGS), τις Υπηρεσίες Κοινής Ωφέλειας (ARTEMIS), τις Υποδομές Μεταφορών (WINGSPARK), τις Υδατοκαλλιέργειες (AQUAWINGS), τη Γεωργία (AGNES), τη Βιομηχανία 4.0 / 5.0 / Βιομηχανικό IoT / τον τομέα των Logistics (WINGSChariot) και τέλος την Υγεία και την Ευεξία (STARLIT) .


Under the Auspices of

Υπουργείο Υγείας

Media Partner

Media Sponsors

Official Publication

Οπτικοακουστική Κάλυψη

Contact us

Registrations & Sponsorships
Chrysoula Kordouli, Τ: +30 210 6617777 (ext. 204), M: +30 6946236795, E: [email protected]
Info & Content
Natalia Toubanaki, T: +30 210 6617 777 (ext. 289), M: +30 6947936708, E: [email protected]

Boussias Events